I love going to designer markets and I try to stop by when ever there is an interesting one in Copenhagen. One of my favourite things about designer markets is the chance to discover new and upcoming talents. Last month I came across I LOVE MY TYPE at Finders Keepers. I was immediately drawn to the soft shades and the encouraging words. I bought a print and framed it that same day.
Behind the brand is Kathrine Højriis, a 34-year-old graphic designer based in Copenhagen. She has been working with graphic design since she graduated from The Design School in Kolding in 2005.
I LOVE MY TYPE is Kathrine’s newest adventure. Posters with great personal meaning behind the words. She runs the brand and webshop together with her partner in crime and boyfriend Thomas. They met when she needed help building the webshop and the rest is as they say history.
Kathrine and I have teamed up and we will be giving away a poster right here on the blog. The give away will be kicked off tomorrow, so stay tuned!
I asked Kathrine to share a little bit of her world with us.
What inspires you?
I find inspiration in many things – both in the superficial and in the more heavy end of the scale. My biggest passion is letters and typography – the shape of a beautiful letter can really make my day and I have come up with new types for several projects. I love beautiful design, quirky things, contrasts and conscious imperfections. People inspire me too. Thoughtfulness, development, will power, hope and authenticity.
How did you come up with I LOVE MY TYPE?
I have a past of self-destructive behaviour with an eating disorder and I have fought with the feelings of not fitting in and not being good enough since my teen years. I have always known that I would get through it although some people may have doubted me despite my hard efforts. I wanted to succeed and I worked very hard on achieving this for years. In the midst of all that I decided, that I would use this period of my life and my experiences for something positive.
And I did. I have created a visual universe with the words that mean the most to me. In many ways I LOVE MY TYPE is a reflection of me and of the things that matter to me.
The name “I LOVE MY TYPE” is both a reference to the graphic universe and to how important it is to be proud of who you are. It is self-empowering and it underlines the fact that I am now able to appreciate who I am and love myself with imperfections and all. If anyone can take that message with them from my work, I will be very happy.
Do you have a favourite poster?
Yes – “Love the process” is my favourite message. I remind myself daily to love the process. It is not only about reaching the goal – the road towards it should be good too. Life is made up of one process after another and the best thing we can do is live in the present and enjoy the ride.
If you like what you see, come back tomorrow for the give away where you can win an I LOVE MY TYPE poster. You can also find I LOVE MY TYPE on facebook and Instagram. Thank you Kathrine for being so honest.
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